It should come as no surprise that websites utilizing visual content as opposed to just plain text tend to draw more traffic and deliver better results. Here are a few statistics verifying these facts:
- 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco)
- 40% of people will respond better to visual information than plain text. (Source: Zabisco)
- Viewers are 85% more likely to purchase a product after watching a product video. (Source: Internet Retailer)
- 46.1% of people say a website's design is the number one criterion for discerning the credibility of the company. (Source: Stanford Persuasive Technology Lab)
- Posts with videos attract 3 times more inbound links than plain text posts. (Source: SEOmoz)
- 85% of the US internet audience watches videos online. The 25-34 age group watches the most online videos, and adult males spend 40% more time watching videos on the internet than females. (Sources: comScore and Nielsen)
- Viewers spend 100% more time on pages with videos on them. (Source: MarketingSherpa)
- 25 million smartphone users stream 4 hours of mobile video per month. 75% of smartphone users watch videos on their phones, 26% of whom use video at least once a day. (Sources: Ooyala and Ipsos)
If you're looking at better ways to drive engagement, adding visual content to your site is key. eTechHelp has a wide array of services available to complement our web design services which includes:
Video Production Services - We can plan and produce your edited or live event. We supply the crew to produce content promoting your company's products or services.
Post Production Services - We will edit your video content and integrate it into your website.
Animation Services - Want to make your content more appealing? Our animation services offers creation of custom video animations for introduction videos for your website, product or service promotional videos, corporate presentations, and a lot more. If you're on a fixed budget, we can modify existing templates out of our library.
Live Events - Have an event you want to stream live? eTechHelp production services can make it happen for you.
Want to learn more about our multimedia services, Contact us for a no obligations consultation.